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HELLO!

I'm Jose Martinez

AI Lead Designer

I’m a creative leader specializing in AI driven design, motion graphics, and marketing for mobile games, apps, and eCommerce. Over the past decade, I’ve led teams, created ads, and integrated AI tools into creative workflows. 

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800+

Ads Made

10+

Years Experience

812+

Hours Saved with
AI Tools I Introduced

20%

Lift Over Top Ads

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Demo Reel

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AI Tools Integration

Motion Design

Ad Creative Strategy

Playable Ads 

As an AI Lead Designer, I helped a team of 30+ designers adopt AI by integrating tools such as MidJourney, RunwayML, Suno, and ElevenLabs boosting creativity, improving workflows, and making content production smoother and faster.

Companies Whose Apps & Games I’ve Helped Promote

Selected Works

A handpicked collection of projects highlighting my work in design,
animation, and creative direction.

Brands I've Helped Promote

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Resume

Jose Martinez

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Results-driven creative and marketing leader with 10+ years of experience producing high-performing ads for mobile games, apps, and e-commerce. Specializes in visual design, video ads, interactive advertising, and playable ads that maximize engagement and retention. Proven ability to scale creative strategies, lead cross-functional teams, and integrate AI workflows—Increased creative efficiency by 50% without compromising design quality. Partnered with Google, Adobe, and RunwayML to drive AI innovation. Passionate about blending artistic vision with data-driven insights to drive large-scale creative impact. 

Results-driven creative and marketing leader with 10+ years of experience producing high-performing ads for mobile games, apps, and e-commerce. 

Specializes in visual design, video ads, interactive advertising, and playable ads that maximize engagement and retention. Proven ability to scale creative strategies, lead cross-functional teams, and integrate AI workflows—Increased creative efficiency by 50% without compromising design quality. Partnered with Google, Adobe, and RunwayML to drive AI innovation. Passionate about blending artistic vision with data-driven insights to drive large-scale creative impact. 

Words from those I’ve worked with

" Don’t let Jose’s expertise in AI technology, generative art, and video assets overshadow his incredible talent as an illustrator, designer, and animator—he thrives with or without AI assistance! During our 3.5 years together at AppLovin, I watched him grow from a humble and caring design lead to carving out a unique role within the company, providing invaluable resources to lighten everyone’s workload. Beyond his willingness to help wherever needed, Jose consistently produced high-end creatives and offered insightful feedback. His warm, supportive nature, combined with his skills and dedication to helping others grow, makes him a valuable asset to any team. "

- Steve Barker 

" Jose and I worked together for nearly 4 years, and for a little over a year, he was my manager. He is an incredibly talented designer, knowledgeable AI guru, and excellent manager. He was great to work with and for. He pushed me to be better and he supported me when I needed help or guidance. Together we pushed the boundaries on what early generative AI technology could do. Jose would be an incredible addition to any creative team! "

-Garrett Dare (former Applovin co-worker)

" It’s a true pleasure to work alongside Jose, whose creative vision and problem-solving skills are truly exceptional. As an artist, they consistently bring innovative ideas to life, pushing boundaries while staying focused on the project’s objectives. Their ability to think outside the box and find practical, effective solutions to complex challenges is a testament to their talent and versatility.
Beyond their professional abilities, Jose is a genuinely kind and supportive individual. Their positivity and enthusiasm inspire those around them, creating a collaborative and motivating atmosphere. It’s an honor to work with someone who not only excels in their role but also elevates the entire team with their presence. "

- Timothy Olson (former Applovin co-worker)

" Jose and I worked together at MZ, leading different teams in the same art department. He is without a doubt one of the most reliable, most professional, and most genuine people you could hope to work with. Yes, he has great art skills, people skills, and management skills. But what really makes Jose a great leader and a great co-worker is that he simply wants to do the right thing. It's a key trait for any good leader and, in many ways, all else stems from that. Jose also happens to be a super kind and awesome guy who is a pleasure to work with everyday. "

-Greg Lambrakis (former Machinezone co-worker)

Creative tools

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AI Tools

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