Jose Martinez
Hey! I'm a creative leader who turns ideas into high-performing creative. I build and lead teams at the intersection of design, technology, and performance, creating campaigns, interactive experiences, and creative systems that scale.

12+
Years Experience
~50%
Faster Selected AI Workflows
1,000+
Performance Creatives
Created & Directed
0 → 11
Person Multidisciplinary Creative Team Built & Led
SELECTED WORK
Featured Projects
Selected projects spanning creative leadership, performance campaigns, interactive experiences, CTV, and AI-assisted production.












SELECTED COMPANIES & BRANDS I’VE WORKED WITH
























Creative Reel






AI Tools Integration
Motion Design
Ad Creative Strategy
Playable Ads
As an AI Lead Designer, I helped a team of 30+ designers adopt AI by integrating tools such as MidJourney, RunwayML, Suno, and ElevenLabs boosting creativity, improving workflows, and making content production smoother and faster.
Companies Whose Apps & Games I’ve Helped Promote
REEL
A quick look at creative direction and hands-on work across games, consumer apps, CTV, interactive, and AI-assisted production.
Words from those I’ve worked with
“Don’t let Jose’s expertise in AI technology, generative art, and video assets overshadow his incredible talent as an illustrator, designer, and animator—he thrives with or without AI assistance!”
Steve B.
Former Colleague · AppLovin
“It’s a true pleasure to work alongside Jose, whose creative vision and problem-solving skills are truly exceptional. … Their ability to think outside the box and find practical, effective solutions to complex challenges is a testament to their talent and versatility.”
Timothy O.
Former Colleague · AppLovin
“He is an incredibly talented designer, knowledgeable AI guru, and excellent manager. … He pushed me to be better and he supported me when I needed help or guidance.”
Garrett Dare
Former Direct Report · AppLovin
“He is without a doubt one of the most reliable, most professional, and most genuine people you could hope to work with. … But what really makes Jose a great leader and a great co-worker is that he simply wants to do the right thing.”
Greg L.
Former Leadership Peer · Machine Zone

Resume
Jose Martinez

Results-driven creative and marketing leader with 10+ years of experience producing high-performing ads for mobile games, apps, and e-commerce. Specializes in visual design, video ads, interactive advertising, and playable ads that maximize engagement and retention. Proven ability to scale creative strategies, lead cross-functional teams, and integrate AI workflows—Increased creative efficiency by 50% without compromising design quality. Partnered with Google, Adobe, and RunwayML to drive AI innovation. Passionate about blending artistic vision with data-driven insights to drive large-scale creative impact.
Results-driven creative and marketing leader with 10+ years of experience producing high-performing ads for mobile games, apps, and e-commerce.
Specializes in visual design, video ads, interactive advertising, and playable ads that maximize engagement and retention. Proven ability to scale creative strategies, lead cross-functional teams, and integrate AI workflows—Increased creative efficiency by 50% without compromising design quality. Partnered with Google, Adobe, and RunwayML to drive AI innovation. Passionate about blending artistic vision with data-driven insights to drive large-scale creative impact.
Words from those I’ve worked with
Creative tools








AI Tools























