Client: Peoplefun

Game: Wordscapes

Creative tools used: Midjourney, Dall*E, Photoshop, After Effects

My Role:

Creative Direction – Led the overall vision and execution.

Asset Generation - Used Midjourney and Dall*E to generate assets.

Concept Creator – Developed the initial idea.

Script Writer – Wrote the script, including the voiceover.

Talent Selection – Selected the voice actor.

Sound Designer – Designed the audio experience.

Animation & Compositing – Created motion graphics and visual effects.

Editing – Assembled and refined the final cut.

Art Director: Justin Dong

I led the creation of our team’s first fully AI-generated ad for the high-profile game Wordscapes, a project that pushed creative and technical boundaries.

Management entrusted me with developing the first AI-driven concept to enhance engagement while staying true to the brand. The idea was to depict the evolution of Wordscapes through time, blending AI-generated imagery with special fx, and animation. At the time, AI visuals were not yet mainstream in advertising, positioning our team at the forefront of innovation.

The concept emerged from brainstorming with ChatGPT. I believe AI should enhance creativity,not dictate it. With this philosophy, I refined the vision, wrote the script (which was approved by my art director), and used MidJourney and DALL·E to generate visuals. After enhancing them in Photoshop, I brought them to life in After Effects, ensuring seamless animation and composition.

The final ad exceeded expectations. PeopleFun was highly impressed, and the campaign achieved the highest install rate in its Connected TV (CTV) campaign.