Client: Dream Games

Game: Royal Match

Creative tools used: Midjourney,Dalle*E Photoshop, Elevenlabs After Effects, and Storyboarder 

My Role:

Creative Direction – Led the overall vision and execution.

Asset Generation - Used Midjourney and Dalle*E to generate assets.

Concept Creator – Developed the initial idea.

Storyboard Artist – Mapped out the visual flow.

Script Writer – Wrote the script, including the voiceover.

Talent Selection – Selected the actress.

Sound Designer – Designed the audio experience.

Animation & Compositing – Created motion graphics and visual effects.

Editing – Assembled and refined the final cut.

Art Director: Justin Dong

3D Animators:  Garrett Dare, Maia Mallari

Dream Games tasked us with creating an ad that embraced an AI-driven aesthetic while maintaining brand consistency.

Building on a previous AI-focused ad we produced, they entrusted us to explore AI-generated visuals for this project. I led a small team of two 3D designers, starting with scriptwriting and rough 

storyboarding to establish the core concept. Collaborating closely with Dream Games and my art director, I ensured every visual element aligned with their brand identity.

Once the storyboard was approved, I oversaw the creation of 3D animations and renders. I used MidJourney to generate background characters and environments in the Royal Match style. Through compositing and animation, I seamlessly integrated these AI-generated assets with the 3D renders and client-provided assets. I refined the final version by generating sound effects using ElevenLabs.

Dream Games was thrilled with the final video. By combining AI-driven visuals with their brand style, we delivered a high-quality ad that successfully captured the essence of Royal Match while pushing creative boundaries.