• Client: CamelStudio

• Game: Age of Origins

• My Role: Concept, UI/UX Design, Storyboarding, Asset Creation, Creative Direction, Sound Design.

• Art Director: Justin Dong

I was tasked with creating a playable ad that engaged players while introducing new gameplay mechanics, all while staying true to the spirit of the game. With over 50 million downloads, the game had a large audience, so it was crucial to create an experience that resonated with players. To ensure its effectiveness, I conducted market research on trending ads for similar games, analyzing what was resonating with audiences. Once I identified a strong direction, I developed a storyboard, which was approved by my manager before moving into production.

After the concept was greenlit, I prepared and exported assets for the developers to assemble the playable. My focus was on simplifying the game’s complexity, ensuring a smooth and intuitive experience that would captivate players and drive downloads.