• Client: BitMango

• Game: Bubble Pop! Puzzle Game Legend

• My Role: Concept, UI/UX Design, Storyboarding, Asset Creation, Creative Direction, Sound Design.

• Creative tools used: After Effects, Photoshop

• Art Director: Justin Dong

I was challenged with creating a playable ad that stayed true to the game’s mechanics while keeping players engaged. To ensure its effectiveness, I conducted market research to identify high-performing playables within the genre. After discovering a trending concept, satisfying gameplay built around large chain combos, I developed storyboards to gain buy-in from my manager. The concept allowed players to make a few strategic moves that triggered visually rewarding chain reactions, enhancing engagement. Once approved, I prepared and exported all necessary assets for the developers to assemble the playable. I worked closely with the game developer to bring the vision to life by giving feedback to align with the concept.iThe client was highly impressed with the final result.