• Client: Applovin

• My Role: AI-Driven Visual Designer

• Creative tools used: Midjourney, Photoshop
  
  I was tasked with creating a marketability test for a match-3 game to determine which visual style resonates best with the audience. I began with market research to analyze what appeals to match-3 players, then developed a test using distinct art styles to compare performance. My hypothesis was that a cute, widely appealing style would outperform a more hardcore, realistic aesthetic.

To bring these concepts to life, I generated images in MidJourney using advanced techniques like character referencing and inpainting, then refined them in Photoshop to ensure polished, high-quality visuals.