• Client: MachineZone, Square Enix

• Game:  Final Fantasy: A New Empire

• My Role: Marketing Visual Designer

• Creative tools used: Photoshop, Zbrush

I played a key role in the launch of Final Fantasy: A New Empire, creating a wide range of marketing materials, including retouching images of the famous Alexis Ren for use in ad campaigns. Our team continuously tested and refined creatives, iterating on top-performing concepts to maximize engagement. I also designed ASO screenshots for multiple regions, ensuring they resonated with each market.

To bring the game’s visuals to life, I combined pre existing assets with custom elements, even kitbashing 3D models to create in-game armor, which I then painted over to refine details. These armor designs were used both in-game and in marketing materials. Every asset had to adhere to Final Fantasy’s strict brand guidelines, requiring approval from Square Enix to maintain authenticity and consistency