• Client: MicroFun

• Game: Seaside Escape: Merge & Story

• My Role: Concept, UI/UX Design, Storyboarding, Asset Creation, Creative Direction, Sound Design.

• Creative tools used: After Effects, Photoshop

• Art Director: Justin Dong

I was tasked with transforming a top-performing video ad into an engaging playable experience while staying true to the game’s mechanics and brand guidelines. With 5+ million downloads, the game had an established player base, making it essential to create an experience that felt authentic and immersive. With no access to the original source files, I worked within limited assets, carefully recreating the video’s concept in an interactive format. The game developer and I worked side by side to make sure the concept aligned with the storyboard. Despite these challenges, I successfully captured the essence of the original ad, delivering a seamless playable that resonated with players. The client was thrilled with the results.