• Client: Various clients

• Game: Various games and apps

• Creative tools used:  Sora, RunwayML, Midjourney, Dalle E, After Effects, Photoshop,

• My Role: AI Creative Director, End-to-End Production, Intro Hook,

• Art Director: Justin Dong

As an AI Lead Designer at AppLovin, I spearheaded the integration of AI tools like MidJourney, RunwayML, and ElevenLabs to enhance content production, streamline operations, and improve efficiency for a 40-person design team. My role encompassed researching, vetting, testing, and implementing AI tools, as well as documenting processes and training the team on best practices.

Beyond optimization, I actively experimented with AI to generate new creative concepts and refine existing ones for better performance. My expertise extended to consulting the internal brand team, helping them leverage AI for marketing initiatives. Additionally, I was tapped by the CMO to advise a gaming company, where I provided AI-driven solutions to generate assets consistent with their game’s unique style.

Some of the brands I created AI-enhanced videos for include Wordscapes, Laura Geller, and more