• Client: Bumble Inc.

• App: Bumble

• Creative tools used: After Effects, Photoshop

• My Role:End-to-End Production

• Art Director: Justin Dong

I was tasked with creating three cohesive marketing videos for the high-profile app Bumble, with the added challenge of working solely with a limited selection of client-provided footage and no stock assets. To ensure each video felt distinct while maintaining a unified style, I began by developing a rough cut for one concept, refining it with my manager’s feedback, and then using it to establish the stylistic foundation for the rest of the series.

The overarching narrative focused on the core essence of Bumble, the journey of finding the right person. I structured the videos to depict the progression from searching for a match, to making a connection, to finally going on a date. This approach not only aligned with Bumble’s brand identity but also created an engaging and relatable story for viewers.

The client was thrilled with the final results the video ended up being a top performer