• Client: Apps Mobile Games

• Game:  Idle Mine Dig: Drill & Collect

• Creative tools used: After Effects, Photoshop

• My Role: End-to-End Production

• Art Director: Justin Don

• Producer: Emile Goffas

I was tasked with creating a Connected TV ad for Drill and Collect, a popular game with over 10 million downloads. After conducting market research to analyze high-performing creatives in similar games, I established a clear direction. The challenge was to incorporate real people playing, as this approach performs best on Connected TV. I aimed to showcase a diverse range of players in various settings to highlight the game’s broad appeal.

To start, I wrote a rough script to align with my art director and producer. Once approved, I curated stock footage from Shutterstock, carefully selecting clips that authentically captured the experience of playing Drill and Collect. With the footage secured, I moved into production, assembling and refining the final edit to create an engaging and visually compelling ad.