• Client: TreePlease Games

• Game: Longleaf Valley: Merge Game

• My Role: Art Direction & Mentorship

• Designer: Garrett Date (my direct report)

• Art Director: Justin Dong

I worked with Garrett, providing creative direction and feedback to refine his design work and bring a compelling narrative-driven ad to life. The client, whose game had over 10 million downloads, wanted a heroic, story-driven video that captured the game’s adventurous spirit while keeping viewers engaged. The challenge was to create an exciting visual journey of a hero rescuing a queen from a giant ogre—all while staying true to the game’s established style.

Through strategic storytelling, visual refinement, and close collaboration, we crafted a high-energy, immersive ad that resonated with audiences. The final video became a top performer, successfully driving player engagement.