• Client: Playsee

• App:  Playsee: Explore Local Reels

• My Role: Art Direction & Mentorship

• Designer: Brittany Marisco (my direct report)

• Art Director: Justin Dong

I guided Brittany in refining her design work to ensure a polished, high-quality video that effectively highlighted the app’s key features and user experience. With over 10 million downloads, the app needed a compelling marketing video that stood out while remaining clear and engaging. Through detailed creative feedback, iterative revisions, and close collaboration, I helped shape the final product, ensuring it aligned with both the client’s brand identity and marketing goals. The result was a video the client loved, successfully reinforcing the app’s position in the market.