• Client: Private Club

• App: Private Club

• Creative tools used: After Effects, Photoshop

• My Role: End-to-End Production

• Art Director: Justin Dong

I was tasked with creating a promo video for a new app featuring renowned artist Lola Sanchez. The challenge was to ensure that her artwork remained the focal point, while seamlessly integrating her on-camera speaking parts to create a visually compelling and engaging experience.

To accomplish this, I balanced storytelling and design, ensuring that the video not only highlighted her unique style but also effectively communicated the app’s purpose and benefits to the target audience.

The final video successfully blended Lola’s creative vision with the app’s branding and message, delivering a polished, high quality promo that resonated with viewers. The client was thrilled with the result, praising the way the video captured both the artist’s personality and the app’s value proposition.