• Client: IDSIGames

• Game: Rich Inc. Idle Life Simulator

• Creative tools used: Midjourney, Photoshop, After Effects

• My Role: End-to-End Production

• Art Director: Justin Dong

The challenge was to create a compelling 30-second video with limited assets while adhering to the client’s guidelines. I began by conducting market research to analyze high-performing creatives for this title and similar games. Using these insights, I wrote a script that aligned with my art director’s vision. Once approved, I leveraged MidJourney to generate additional assets, as I was provided with only a few backgrounds, cars, and a character. To maintain visual consistency, I used style reference techniques in MidJourney and refined the assets in Photoshop before assembling everything in After Effects. I handled animation, sound design, special effects, editing, and final polish. The client was thrilled with the results.