• Client: My Apply Apps

• App: US News - Breaking News Brief

• Creative tools used: After Effects, Photoshop

• My Role:End-to-End Production

• Art Director: Justin Dong

The challenge was to create a compelling marketing video for a news app while staying true to its brand guidelines. I began with market research to identify high-performing creatives for this app and similar ones, using those insights to shape the direction of the video. Since the client provided only a logo and a few UI elements, I recreated missing portions of the app’s interface in Photoshop using screenshots as references to maintain visual consistency.

With the UI complete, I curated stock footage that matched the app’s tone, keeping users informed and up to date. I also wrote the voiceover script and selected a voice actor to enhance the narrative. Once all assets were ready, I brought everything together in After Effects, integrating UI animations, stock footage, and motion graphics for a seamless, engaging experience. The client was thrilled with the final product.