• Client: Vivid Seats

• App: Vivid Seats

• Creative tools used: After Effects, Photoshop

• My Role: End-to-End Production

• Art Director: Justin Dong

I began this concept by conducting market research to identify high-performing creatives for ticketing apps. The data showed that top-performing videos featured a real person speaking about the app alongside footage of live events. With this insight, I decided to personally appear in the video, directly engaging with the audience.

After securing approval from my art director, I wrote and refined the script before recording my lines. I then curated stock footage to build a narrative around attending events, enhancing the emotional appeal. Using After Effects, I polished the final edit, blending my narration with dynamic visuals. The effort paid off, this video became a top performer in the Vivid Seats campaign.